Local Merchants, Tourism Advertisers, & City Publications

• Tourism attractions, golf, ski tickets, etc. pay as much as 40% of their gross to attract a travelling consumers.
• The tourism sector represents 40% to 60% of the total global advertising expenditure.
• The travel category is the most competitive category on the web, even more than adult content & gambling.
• Local merchants highly receptive on gain access to hotel guests, but leery of typical monthly display-rate costs.
• They are all open to ‘Cost-per-click’ & ‘Cost-per-Call’ operation, as made standard by Google.