Local Merchants, Tourism Advertisers, & City Publications Tourism attractions, golf, ski tickets, etc. pay as much as 40% of their gross to attract a travelling consumers. The tourism sector represents 40% to 60% of the total global advertising expenditure. The travel category is the most competitive category on the web, even more than adult content & gambling. Local merchants highly receptive on gain access to hotel guests, but leery of typical monthly display-rate costs. They are all open to ‘Cost-per-click’ & ‘Cost-per-Call’ operation, as made standard by Google.